Conferences & Events - MIP Cancun

Equity valuations and asset prices for content and IP have increased precipitously over the past few years – and especially over the last year. MGM's $8.5 billion sale to Amazon and Hello Sunshine's $900M SPAC acquisition demonstrate the motivation of both strategic and financial investors for prestige assets.  What factors drive this run-up in valuations?  How sustainable is the current market cycle, and what might a market correction look like?  What implications do lofty valuations have for producers and for media companies? Join us as we seek to unravel some of these pricey questions.

Year in and year out THE WIT, led by Caroline Servy, generates some of the most valuable real time guides on content viewing trends from across the globe. Its analysis has established itself as a seminal tool in assisting development and content acquisition executives define their slate initiatives and programming strategies. Join for Fresh TV Drama (highliting scripted dramas and fiction from Latin America, Spain and Turkey) and Fresh TV Formats (highliting non-scripted formats from Latin America, Spain and Turkey).

THE MEDIAPRO STUDIO is a content creation, production and distribution factory responsible for implementing high quality projects worldwide, developed in association with renowned talent of national and international prestige. It produces drama series, films, entertainment programs, short-formats and documentaries and among The Mediapro Studio’s partners are many of the industry’s key operators. 

Speaker:
Marta Ezpeleta, GM Distribution, Coproductions, Acquisitions and International Offices

Inter Medya invites everyone to the international premiere of the company’s new season hits. With the presentation of Beatriz Cea Okan, VP and Head of Sales and Acquisitions of Inter Medya, you will watch a great selection of best Turkish content of 2021-2022 seasons and join the the international premieres of newest hits presented by Inter Medya!

Speaker:
Beatriz Cea Okan, VP & head of Sales & Acquisitions, INTER MEDYA

Two outstanding RT projects will premiere at MIP Cancun. RT will present two outstanding projects at MIP Cancun: Oaxaca’s Black Gold: the Poisoned Gift (“El oro negro de Oaxaca: un regalo envenenado”), a documentary created by RT Spanish journalist Aliana Nieves; and a new episode of Ahí les va, a show hosted by Inna Afinogenova, deputy head of RT Spanish Online Projects. Don’t miss this unique chance to see these works and meet the journalists!

Speakers:
Aliana Nieves, reporter and news anchor, RT Spanish 
Inna Afinogenova, deputy head of Online Projects, RT Spanish, host of Ahí les va

Presented by ProColombia & Proimágenes Colombia

Colombia has one of the most structured film promotion policies in the region, the purpose of which is to promote the country as a destination for audiovisual production.

Speakers:
Silvia Echeverri Botero – Film Commission and Promotion Director at Proimágenes.
Verónica Echeverry Villa – Creative Industries Manager at ProColombia.

PREMIOS PRODU (PRODU Awards) is back at MIP Cancun! The PRODU Awards are the only industry awards aiming at recognizing excellence in Latin and Spanish production and promoting it around the world.   

The PRODU Awards include 3 main categories:

·         Content
·         Talent
·         Marketing