What’s On at MIP CANCUN
Get ready to experience the heartbeat of the Latin American and US Hispanic content industry. At MIP CANCUN, your agenda goes beyond meetings — it’s your gateway to fresh insights, bold ideas, and meaningful connections that power real business.
From world-class keynotes and cutting-edge summits to curated screenings and standout networking events, every session is designed to inform, inspire, and connect you with the people and trends shaping the future of entertainment in the region.
Leonardo Padrón and José Ignacio Valenzuela to give Keynote
Creators, writers and showrunners Leonardo Padrón and José Ignacio Valenzuela will deliver a keynote session highlighting the work of creators and the evolution of the role in today’s television and streaming industries as part of the keynote programme presented at MIP CANCUN 2025 in partnership with TV Latina.
MIP CANCUN Launches New Branded Content Program
MIP CANCUN, the leading content and co-production market in Latin Amercia, is proud to unveil a brand-new Branded Content Program — designed to further integrate brands and agencies into the heart of the market. Already a key space for creative synergies and innovative monetization models, MIP CANCUN is now taking branded content to the next level.
Developed in partnership with PRODU, in collaboration with the Branded Content Marketing Association (BCMA) in Spain and Mexico, and backed by industry experts Miguel Villarruel Argañaraz (Publicis Media) and Marcelo Romeo (Newsan), this ambitious initiative brings a fresh international perspective and high-level expertise to the region’s fast-evolving branded content ecosystem.
The 2025 program will feature:
- A curated showcase of top-tier case studies, with brands, agencies, and studios presenting standout brand integrations in mainstream content.
- Focused roundtables as part of the Co-Production Bootcamp, bringing together creatives, producers, and marketers to explore challenges and opportunities.
- Specialized workshops to share strategies, spark collaboration, and connect the worlds of content and marketing like never before.
In Partnership with:
In Collaboration with:
Miguel Villarruel Argañaraz
Managing Director, Publicis Rebellion
“The entertainment industry is going through a period of change and evolution that opens up new paths and opportunities. Brands can—and should—play a role in this new scenario. Some are already doing it, strengthening their connection with audiences through brand entertainment projects, while helping expand the frontiers of this ongoing transformation.”
Marcelo Romeo
Chief Marketing Officer, Newsan
“It’s great news that MIP CANCUN is introducing a dedicated vertical for Brand Entertainment this year. This decision reflects the growth and relevance of this format within the audiovisual ecosystem. I welcome the event’s continued evolution, creating valuable spaces where creativity, brands, and purposeful content converge.”
What to expect in 2025?
MIP Headliners
Visionary insights from global and regional leaders
From top executives and creative pioneers to media power players, our headline sessions feature the voices shaping the future of entertainment. These must-attend talks offer bold perspectives, strategic foresight, and fresh inspiration to fuel your business and creativity.
Beyond the Stream Summit
Unpacking the FAST evolution and digital disruption
Formerly known as the FAST & AVOD: Americas Summit, this expanded track explores the new frontiers of streaming across Latin America. Industry leaders dive into monetization models, audience strategies, content curation, and the dynamic role of free ad-supported platforms in a digital-first ecosystem.
Branded Content Program
Where creativity meets brand strategy
New for 2025, MIP CANCUN introduces a comprehensive branded content vertical developed in partnership with PRODU, Publicis Rebellion, Newsan, and the BCMA in Spain and Mexico. This cross-industry initiative brings brands, agencies, and creators together to explore the next wave of brand storytelling.
At a time when brand entertainment is transforming audience engagement, this program builds the bridge between creativity and commercial impact.
Strategic Trends & Insights
Get ahead of what’s next
Tap into essential intelligence across business and creative innovation. From the rise of the creator economy to the role of AI, new consumer behaviors, and platform strategies, these sessions offer actionable takeaways for navigating — and leading — today’s fast-changing media landscape.
Screenings & Showcases
Discover tomorrow’s content today
Catch first-look presentations, curated screenings, and buzzworthy previews from leading studios and rising players. These sessions offer a front-row seat to the most anticipated formats and fresh content across fiction, unscripted, kids, and beyond.
Co-Production Bootcamp
Exclusive sessions for co-production market participants
This tailor-made track offers hands-on learning and practical insights into the world of international co-production. Designed for participants of the MIP CANCUN Co-Production Market, the Bootcamp includes expert-led workshops, strategic case studies — and most importantly — curated 1-to-many roundtables that foster valuable group discussions and partnerships between producers, broadcasters, and platforms.
Networking & Special Events
Where business meets celebration
From high-energy parties and cocktail receptions to industry lunches and the prestigious PRODU Awards, MIP CANCUN offers a full calendar of curated networking moments. Meet new collaborators, strengthen relationships, and celebrate Latin America’s thriving content community — all in one place.
