Conferences
Your gateway to cutting-edge insights and inspiring industry leaders. Dive into dynamic sessions designed to spark innovation, connect professionals, and shape the future of content and entertainment. Get ready to learn, network, and elevate your experience!
MIP HEADLINERS
Leonardo Padrón and José Ignacio Valenzuela to give Keynote
Creators, writers and showrunners Leonardo Padrón and José Ignacio Valenzuela will deliver a keynote session highlighting the work of creators and the evolution of the role in today’s television and streaming industries as part of the keynote programme presented at MIP CANCUN 2025 in partnership with TV Latina.
Leonardo Padrón
TV Latina
José Ignacio Valenzuela
TV Latina
Juan Pablo Robert
Head of Media Companies for
YouTube Spanish Latin America
YouTube to deliver opening Keynote
Under the theme Winds of Change: The Forces Driving Video’s Next Chapter, Juan Pablo Robert, Head of Media Companies for YouTube Spanish Latin America, will kick off the market’s new Creator Economy track on Wednesday 19 November at 09:00.
BEYOND STREAMING SUMMIT
Unpacking the FAST evolution and digital disruption
Formerly known as the FAST & AVOD: Americas Summit, this expanded track explores the new frontiers of streaming across Latin America. Industry leaders dive into monetization models, audience strategies, content curation, and the dynamic role of free ad-supported platforms in a digital-first ecosystem.
Nicolas Smirnoff
Director
Prensario Internacional
Maria Rua Aguete
Head of Media & Entertainment
OMDIA
Abril Frayre de la Torre
Expert on Innovative Monetization Strategies for TV Executives
YouTube
BRANDED CONTENT PROGRAM
MIP CANCUN Launches New Branded Content Program
MIP CANCUN, the leading content and co-production market in Latin Amercia, is proud to unveil a brand-new Branded Content Program — designed to further integrate brands and agencies into the heart of the market. Already a key space for creative synergies and innovative monetization models, MIP CANCUN is now taking branded content to the next level.
Developed in partnership with PRODU, in collaboration with the Branded Content Marketing Association (BCMA) in Spain and Mexico, and backed by industry experts Miguel Villarruel Argañaraz (Publicis Media) and Marcelo Romeo (Newsan), this ambitious initiative brings a fresh international perspective and high-level expertise to the region’s fast-evolving branded content ecosystem.
The 2025 program will feature:
- A curated showcase of top-tier case studies, with brands, agencies, and studios presenting standout brand integrations in mainstream content.
- Focused roundtables as part of the Co-Production Bootcamp, bringing together creatives, producers, and marketers to explore challenges and opportunities.
- Specialized workshops to share strategies, spark collaboration, and connect the worlds of content and marketing like never before.
In Partnership with:
In Collaboration with:
Miguel Villarruel Argañaraz
Managing Director, Publicis Rebellion
“The entertainment industry is going through a period of change and evolution that opens up new paths and opportunities. Brands can—and should—play a role in this new scenario. Some are already doing it, strengthening their connection with audiences through brand entertainment projects, while helping expand the frontiers of this ongoing transformation.”
Marcelo Romeo
Chief Marketing Officer, Newsan
“It’s great news that MIP CANCUN is introducing a dedicated vertical for Brand Entertainment this year. This decision reflects the growth and relevance of this format within the audiovisual ecosystem. I welcome the event’s continued evolution, creating valuable spaces where creativity, brands, and purposeful content converge.”
