MIP CANCUN
Conference Programme 2026
Be part of the market! The 2026 edition expands the conversation around the future of entertainment, bringing together global platforms, creator-led businesses, producers, studios, broadcasters and digital-first companies driving growth across the region.
The programme combines high-level keynotes, executive conversations, market intelligence, curated networking and practical workshops to help attendees stay ahead of the industry's most important trends.
MIP CANCUN 2026 brings back social video, vertical storytelling and new content business models to the forefront
YouTube, Kuaishou Technology and Shorta executives join the 2026 programme to explore how creators, platforms and emerging formats are reshaping the global content business
MIP CANCUN's 2026 conference programme reflects the market’s continued evolution as a leading business event where the companies, digital platforms and creative forces driving the evolution of content across Latin America and the U.S. Hispanic market come together.
DAY 1: Tuesday 17 November
Beyond Streaming Summit
Cancun Theater | 15:30 – 18:00
A focused summit exploring how video businesses across Latin America are building audiences and generating revenue through social video, YouTube, FAST, AVOD, CTV and emerging vertical formats.
Bringing together platforms, broadcasters, publishers, technology players and innovators, the summit will deliver practical insights into the business models, partnerships and strategies shaping the next phase of video monetization across the region.
Opening Remarks
15:30 - 15:35
A concise opening that frames the key market realities reshaping video in Latin America: fragmented audiences, YouTube and social video as core infrastructure, the growth of ad-supported models, and the need for smarter, more scalable content economics.
Nico Smirnoff
Director
PRENSARIO
Market Analysis
15:35-15:50
Maria Rua will open the editorial programme with a data-led market analysis covering audience behaviour, platform economics, advertising models and content strategies across Latin America.
Maria Rua Aguete
Head of Media & Entertainment
OMDIA
Beyond Promo: How Broadcasters, Platforms and Creators are Building Sustainable Businesses through Social Video and Fan Communities
15:50 - 16:25
As social platforms become increasingly central to content discovery, audience engagement and monetization, media companies are rethinking how they connect with audiences beyond traditional distribution models.
This conversation will explore how broadcasters, platforms, studios and creator-led businesses are leveraging social video, live engagement and community-driven experiences to extend IP, build fandoms, generate new revenue streams and create long-term value across Spanish and Portuguese-speaking markets.
Juan Pablo Robert
Head of Youtube M&E Hispanic Latam
YouTube
Luis Solis
CEO & Co-Founder
Prismaticoos and Prisma+
Ignacio Estanga
Partnerships LatAm and Iberia
Twitch
Gerardo Vélez
Media Partnerships
META
Maria Rua Aguete
Head of Media & Entertainment
OMDIA
Moderator
Beyond FAST: The Next Evolution of Streaming
More models. More opportunities.
More ways to monetize.
16:25-16:40
Presented by OTTera
Catalina Ramos Velasquez
Creative Executive Producer
OTTera
Where the Money Is Moving: FAST, AVOD and CTV in Latin America
16:40-17:10
Moderator: Nico Smirnoff
What is actually scaling in LatAm today: FAST, AVOD, free streaming, CTV advertising or hybrid models?
This commercially focused session will examine where monetization is moving in the region, what advertisers need in order to invest more confidently, how platforms and OEMs are shaping the market, and how content owners can package local libraries for free and ad-supported streaming.
Catalina Ramos Velasquez
Creative Executive Producer
OTTera
Anamaría Pino Gutiérrez
Contet Director
Caracol TV
Lucio Grimaldi
Head of Advertising, LATAM
Roku Inc
Vanessa Delgado
Head of Ad Sales LATAM
Whale TV
Nico Smirnoff
Director, PRENSARIO
Moderator
HDAI & Live Dubbing:
Where Humans Make the Difference.
Where Humans Make the Difference.
17:10-17:25
Presented by D&C
Yariv Nevo
COO
D&C Localization
Microdrama & Vertical Storytelling: Structuring the Next Phase
17:30 - 18:00
How can microdrama and vertical storytelling move from emerging trend to structured, scalable business opportunity across Spanish-language markets? As mobile-first consumption accelerates, microdrama and vertical storytelling are scaling across platforms and markets.
This session will focus on what comes next: evolving formats and genres, platform strategies and new revenue models. With social platforms, producers, brands and legacy studios, broadcasters and streamers entering the space, the discussion will explore how to structure collaborations and unlock the next wave of growth across Spanish-language markets.
Damian Villar
Director General Televisa Networks
TelevisaUnivision
Gabriela Tafur Nader
CEO
Idilio TV
Claudia Fernandez
Future Development Manager
NBCUniversal Telemundo Enterprises
Maria Rua Aguete
Head of Media & Entertainment
OMDIA
Moderator
MIP CANCUN Pre-Opening Screening
RTVE: 70 Years of Storytelling, with Valle Salvaje as its New International Success Story.
18:15 - 19:15
Presented by RTVE
Rosalia Alcubilla Alonso
Head of Global Content; Worldwide Distribution and Protection
RTVE
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DAY 2: Wednesday 18 November
Breakfast & Screening
08:30 - 09:15
Presented by GLOBO
Pablo Ghiglione
Head of Sales for Americas & APAC and Worldwide Co-Productions
GLOBO
MIP Headliner - BrandStory Hub
Beyond the Deal: Turning Brands into Entertainment Partners
09:45 - 10:15
As audience behaviors evolve and the lines between content, culture and brands continue to blur, new opportunities are emerging for the entertainment industry to build more strategic and valuable partnerships.
In this opening MIP Headliner, Victor Castrellon, Creative Director at Publicis, joins Ian Serrano, Director of Communications & Content Studio, Nestlé, and Veronica Meneses, Brand Manager at Heineken, to explore two real-world brand cases: the development of a branded content initiative, from initial concept to execution through both the brand and agency perspectives, and the role of brands in creating social impact through major entertainment properties, from Formula 1 and the UEFA Champions League to music festivals.
Through first-hand insights from brand and marketing leaders, the conversation will unpack how branded entertainment creates value, what brands look for in content and entertainment partnerships, and how producers and media companies can build stronger, more effective collaborations with them.
Victor Castrellon
Creative Director
Publicis
Veronica Meneses
Brand Manager
Heineken
Ian Serrano
Director of Communications & Content Studio
Nestlé
Hector Arosemena
CEO, Roadmap Branded Entertainment
Moderator
Masterclass: The Role of the Showrunner in the Production Process
10:00 - 10:30
An inside look at the evolving role of the showrunner and the creative leadership behind bringing a production to the screen. Carlos Quintanilla will share his perspective and experience, offering valuable insights into one of the most influential roles in contemporary storytelling.
Carlos Quintanilla
SVP and Head of Content and Production, Latin America, and US Hispanic
Sony Pictures Entertainment
Very first fully localized K-drama:
The Legend of Kitchen Soldier
by CJENM
10:00 - 10:30
MIP Headliner
Verticals at Prisma+: From the feed to an entire industry, the entertainment ecosystem lies within its audiences.
14:00 - 14:30
An inside look at the evolving role of the showrunner and the creative leadership behind bringing a production to the screen. Carlos Quintanilla will share his perspective and experience, offering valuable insights into one of the most influential roles in contemporary storytelling.
Loli Miraglia
CEO of The Eleven Hub
Moderator
Carlos Solis
Prismaticoos and Prisma
Luis Solis
CEO & Co-Founder
Prismaticoos and Prisma
BrandStory Hub
BrandFront: What Brands Want Next (Part I.)
14:45 - 15:15
What do brands and agencies need from the content industry to build meaningful entertainment partnerships?
BrandFront will be positioned as a reverse-upfront. Instead of studios presenting finished content to brands, MIP CANCUN will give brands and agencies the floor to explain the audiences, communities, cultural territories, formats, stories and partnership models they are actively looking for.
The session will be practical, direct and useful for producers, creators, studios and platforms seeking new financing and partnership opportunities.
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Jan Godinez
Director
PharmaSocial
Ian Serrano
Director of Communications & Content Studio
Nestlé
Melissa Quiros
Tequila Portfolio Lead
DIAGEO
Hector Arosemena
CEO, Roadmap Branded Entertainment
Moderator
MIP Headliner - Session
The New Rules of Audience: Understanding the new consumer in a digital-first world
15:30 - 16:00
Digital creators, influencers, and traditional studios are reshaping the audiovisual industry through new production models, audience engagement strategies, and monetization opportunities.
A conversation about the convergence between creator economy and premium content, and how partnerships between platforms, talent, brands, and studios are redefining the future of entertainment.
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Arturo Yepez
CEO
2btube Latinoamerica
Bernarda Cella
CEO
OLGA
Juan Pablo Robert
Head of YouTube M&E Hispanic Latam
YouTube
Rodrigo Cantisano
Content Executive Producer
MIP CANCUN
Masterclass: Unlocking Global Audiences and Revenue on YouTube
16:30 – 17:00
Juan Pablo Robert
Head of YouTube M&E Hispanic Latam
YouTube
MIP Headliner - Microdramas and Vertical Stories:
A Phenomenon That's Here to Stay
17:00 - 17:30
The rapid growth of short-form and vertical storytelling for mobile-first audiences is transforming the way content is created, distributed, and monetized. This panel explores where the real business opportunities lie, the global potential of these formats, and how audience behaviors and consumption habits are evolving across platforms and generations.
Marcela Kartaszewicz
Head of Communications
DramaBox
Ariel Arrieta
Co-Founder & Chairman
Shorta
Adrian Garelik
CEO, Gennial Studio
Moderator
Cosette Molina
CEO
1stRowMedia
Claudine Bayma
General Managing Director
Kuaishou Technology
JAPAN SESSION 2026:
The Next Latam Hit Series from Japan
by BEAJ
17:45 - 18:15
Discover a completely innovative, data-driven approach to turning Japanese drama IPs into highly lucrative global franchises.
Followed by a Happy Hour | 6:15 PM – 7:15 PM
DAY 3: Thursday 19 November
MIP CANCUN Scripted Pitch: New IP Seeking International Partners
10:00 - 11:00
How can new fiction projects be packaged to attract co-production, financing, distribution and platform interest?
The Fiction Pitch will be positioned as a new strategic initiative dedicated to projects seeking international co-production opportunities. It will showcase selected projects to commissioners, platforms, distributors, producers, financiers and potential institutional or brand partners, reinforcing MIP CANCUN as a hub for IP development and international collaboration.
Silvina Dell’Occhio
Chief Creative & Content Officer. Producer. Showrunner, Grita Medios
Moderator
Roberto Vitorino
Head of Development
The Walt Disney Company
Ivan Stoessel
Content Development Expert
& Creative Producer
Gabriela Remirez
VP of Original Content, Mexico
Paramount+
Billy Rovzar
CEO
Lemon Estudios
Iralyn Valera
Director, Future Development
Telemundo Studios
Understanding Market and Content Shifts: the Latin Context
Presented by Ampere Analysis
14:00 – 14:30
Ampere Analysis examines how global industry shifts and audience behaviour are changing content investment, commissioning and distribution across the globe and in Latin America.
Drawing on unique market data, the presentation maps content demand looking at original production and licensing to help you understand who's buying, who's commissioning, what they want and how they want it as well as the increasingly important impact of advertising on content demand.
This session will also look at the scramble for vertical content, free streaming and YouTube distribution and why that is changing the whole landscape for TV.
Guy Bisson
Executive Director
Ampere Analysis
The Future of Premium Spanish-Language Storytelling
17:00-17:30
This session brings together senior leaders from platforms, studios and the creative community to explore how commissioning strategies, IP ownership and international demand are shaping premium Spanish-language storytelling. The conversation will examine how content can remain culturally distinctive while resonating with audiences and competing on the global stage.
Sergio Mendoza
VP Scripted Development
TELEMUNDO STUDIOS
Alexander Marin
VP Estudios
RCN
Vincenzo Gratteri
Chief Content Officer
ONZA Americas
Miriam Luciow
VP Global Content
FOX Entertainment Studio
Silvana D'Angelo
CEO
GlowStar Media
BrandStory Hub - BrandFront
What Brands Want Next (Part II.)
17:45 - 18:15
What do brands and agencies need from the content industry to build meaningful entertainment partnerships?
BrandFront will be positioned as a reverse-upfront. Instead of studios presenting finished content to brands, MIP CANCUN will give brands and agencies the floor to explain the audiences, communities, cultural territories, formats, stories and partnership models they are actively looking for. The session will be practical, direct and useful for producers, creators, studios and platforms seeking new financing and partnership opportunities.
Victor Castrellon
Creative Director
Publicis
Veronica Meneses
Brand Manager
Heineken
Diana Montero
Directora de Marketing
Grupo Tova
Jeronimo Villar Uribe
CEO, Roadmap Branded Entertainment
Moderator
Beyond the Frame: One image. One moment. A story that changed history.
Presented by GETTY IMAGES
18:30 - 18:45
Josh Rucci
VP Sales, Americas
Getty Images
Nurys Sanchez
Country Manager Colombia, Peru y Centroamerica
Getty Images
César Luckie
Country Manager
Getty Images
MIP CANCUN
Conference Programme 2026
