Director
Prensario Internacional
Conferences
Your gateway to cutting-edge insights and inspiring industry leaders. Dive into dynamic sessions designed to spark innovation, connect professionals, and shape the future of content and entertainment. Get ready to learn, network, and elevate your experience!
MIP HEADLINERS
Behind the Script: A Conversation with Leonardo Padron and José Ignacio Valenzuela, "el chascas"
Creators, writers and showrunners Leonardo Padrón and José Ignacio Valenzuela will deliver a keynote session highlighting the work of creators and the evolution of the role in today’s television and streaming industries as part of the keynote programme presented at MIP CANCUN 2025 in partnership with TV Latina.
José Ignacio Valenzuela
Writer
Leonardo Padrón
Writer and Executive Producer
Endemol Shine Boomdog
Banijay
Elizabeth Bowen-Tombari
Editor
TV Latina
Moderator
Juan Pablo Robert
Head of Media Companies for
YouTube Spanish Latin America
Rodrigo Cantisano
Contenidos y Negocios Internacionales UNTREF Media
Moderator
YouTube to deliver opening Keynote
Under the theme Winds of Change: The Forces Driving Video’s Next Chapter, Juan Pablo Robert, Head of Media Companies for YouTube Spanish Latin America, will kick off the market’s new Creator Economy track on Wednesday 19 November at 09:00.
Nicolás McCormack, WBD
Nicolás McCormack, VP of Ad Sales for Mexico and Central America at WBD, will discuss the transformation of the branded entertainment landscape in Latin America.
During the session, held on 20 November at 09.00 in the Moon Palace Cancun Theater, the speakers will address:
- The increasing role of brands within the audiovisual ecosystem.
- The evolution of branded content strategies in the region.
- Fresh models of collaboration emerging in the market.
Nicolás McCormack
VP of Ad Sales for Mexico and Central America,
WBD
Micro Drama, Mega Audience
Elizabeth Bowen-Tombari
Editor
TV Latina
Can Okan
Founder and CEO
Inter Medya
Juan ‘JC’ Acosta
Head of The Mediapro Studio US & Canada
The Mediapro Studio
Shawn Wu
VP of Globalization for FlareFlow
COL Group
Brand Build For Creators: Strategy, Authenticity and Growth
This panel discusses how content creators can build their brand strategically, maintaining authenticity and empowering growth. It also offers a strategic approach for brands to capitalize on the age of creators: from defining a brand roadmap that aligns purpose, audience, and channels, to genuine collaboration with creators to build authentic relationships that nurture engagement, and finally, scalable growth levers — resulting in a more relevant brand, reliable and profitable in the ecosystem.
Carlos Islas
Content Creator
DW Entertainment & Media
Anel Hernandez
Ejecutive Public relations
DW Agency
Rodrigo Cantisano
Contenidos y Negocios Internacionales UNTREF Media
Moderator
Powering LATAM’s Micro Drama Boom, by ReelShort
Rachel Bencosme
Head of Public Relations
Crazy Maple Studio
Sammie Hao
Head of Talent Relations and Brand Partnerships
Crazy Maple Studio
Maritza Castro
Creative Project Manager - LATAM
Reelshort (Crazy Maple Studio)
BEYOND STREAMING SUMMIT
Unpacking the FAST evolution and digital disruption
Formerly known as the FAST & AVOD: Americas Summit, this expanded track explores the new frontiers of streaming across Latin America. Industry leaders dive into monetization models, audience strategies, content curation, and the dynamic role of free ad-supported platforms in a digital-first ecosystem.
Nicolas Smirnoff
Abril Frayre de la Torre
Strategic Partner Manager, YouTube Content Partnerships, SPLA
YouTube at Google
Catalina Ramos
BD OTTera Latam
OTTera
Adrian Santucho
CEO
Basico Stream
Rami David
Vice President Global Business Development
Redge Technologies
Ignacio Martin Galliano
Content Manager
Telecom Flow
Janaina Tadeau
Latam Content & Business Strategy Manager
LG Electronics
Andrew Negrin
Vice President, Brand Partnerships & Innovation
Sony Pictures Television
Gachi Ciurluini
VP Content Strategy
Canela Media
Maritza Castro
Creative Project Manager – LATAM
Reelshort (Crazy Maple Studio)
Juan Villegas
Senior Analyst, Media and Entertainment
OMDIA
Carla Santucci
VP LATAM Business Affairs
OTTera, Inc
Juan Villegas
Senior Analyst, Media and Entertainment
OMDIA
Carla Santucci
VP LATAM Business Affairs
OTTera, Inc
Felipe Baquero
Content Distribution & Partnerships Americas
The LEGO Group
STRATEGIC TRENDS & INSIGHTS
TV Trends around the world by The Wit: What's Next?
Caroline Servy, Managing Director of The Wit, will explore the latest trends in entertainment and scripted formats, with a focus on the crossover between mainstream media and new creators on platforms such as YouTube and social networks. She will showcase success stories that illustrate how studios, talents, and brands are reinventing the future of storytelling together.
Caroline Servy
Managing Director
THE WIT International Services
From Mainstream Media to Streaming Channels
Tamara Oliveri
Sr. Head of International Content LATAM & US Hispanic
Yolu
Joao Worcman
Chief Content Officer
SOFA DGTL
Maggie ‘Xinrong’ Cheng
Head of Distribution (Kids&Family)
iQIYI Inc.
Mireia Carrillo
Founder & CEO - Executive Producer
Zinko Media
Moderator
Driving Innovation & Production Across LatAm
Presented by Sony Pictures Television
Coty Cagliolo
SVP & MD
Production Latin America & US
Sony Pictures Entertainment
Adriana (Dida) da Silva
VP & MD International Productions
Floresta
BRANDED CONTENT PROGRAM
MIP CANCUN Launches New Branded Content Program
MIP CANCUN, the leading content and co-production market in Latin Amercia, is proud to unveil a brand-new Branded Content Program — designed to further integrate brands and agencies into the heart of the market. Already a key space for creative synergies and innovative monetization models, MIP CANCUN is now taking branded content to the next level.
Developed in partnership with PRODU, in collaboration with the Branded Content Marketing Association (BCMA) in Spain and Mexico, and backed by industry experts Miguel Villarruel Argañaraz (Publicis Media) and Marcelo Romeo (Newsan), this ambitious initiative brings a fresh international perspective and high-level expertise to the region’s fast-evolving branded content ecosystem.
The 2025 program will feature:
- A curated showcase of top-tier case studies, with brands, agencies, and studios presenting standout brand integrations in mainstream content.
- Focused roundtables as part of the Co-Production Bootcamp, bringing together creatives, producers, and marketers to explore challenges and opportunities.
- Specialized workshops to share strategies, spark collaboration, and connect the worlds of content and marketing like never before.
In Partnership with:
In Collaboration with:
Miguel Villarruel Argañaraz
Managing Director, Publicis Rebellion
“The entertainment industry is going through a period of change and evolution that opens up new paths and opportunities. Brands can—and should—play a role in this new scenario. Some are already doing it, strengthening their connection with audiences through brand entertainment projects, while helping expand the frontiers of this ongoing transformation.”
Marcelo Romeo
Chief Marketing Officer, Newsan
“It’s great news that MIP CANCUN is introducing a dedicated vertical for Brand Entertainment this year. This decision reflects the growth and relevance of this format within the audiovisual ecosystem. I welcome the event’s continued evolution, creating valuable spaces where creativity, brands, and purposeful content converge.”
BEYOND ADVERTISING: EMOTIONS AS A BUSINESS
Industry leaders, creators of innovative strategies, and those responsible for success stories in branded entertainment come together to share their experience. This panel focuses on powerful women who have transformed brands into stories, audiences into communities, and content into true cultural phenomena. Through their visions and trajectories, we will explore how alliances between creativity and business are built, what lessons can be learned from the most challenging projects, and what are the keys to connecting with new generations through entertainment.
Marcela Velasco Cámara
Lic. Mercadotecnia
Telcel
Ana María Olabuenaga
Publicista y Escritora
Olabuenaga & Cuchí
Maca Rotter
CEO
La Panadería licensing & marketing
Claudia Contreras
CMO / PPG
Comex
When The Brand Becomes Narrative
In partnership with Produ
followed by Meet the Brands
Felipe Baquero
Sr. Manager Content Distribution & Partnerships
Lego
Jorge Fajardo
Executive Producer
Hunters Studio
Juan Jose Marrero
Head of Entertainment Production
IPG Mediabrands Entertainment
Juan Jose Marrero
Head of Entertainment Production
IPG Mediabrands Entertainment
Richard Izarra
Presidente y fundador
PRODU
Moderator
Nacho Cámara
Head Of Brand Entertainment
IPG MEdiabrands
PRODU AWARDS
The PRODU Industry Awards Gala Returns – Bigger, Bolder, and More Celebratory Than Ever!
Join us for a spectacular evening honoring the very best of Latin talent! The ninth edition of the Awards arrives with a completely reimagined format featuring a gala, dinner, and dance—a true celebration of creativity and excellence powered by Inter Medya.
Mark your calendars for 20 November at 6.30 PM, when we’ll gather in a newly designed venue created exclusively for this occasion.
This year, PRODU proudly reaffirms their commitment to showcasing and promoting the region’s outstanding content and talent at MIP CANCUN - the premier meeting point for the Ibero-American audiovisual industry.
SCREENINGS & SHOWCASES
Inter Medya Presents an Exclusive Screening of HALEF
Inter Medya presents an exclusive screening of HALEF, one of this season’s most talked-about Turkish dramas, at MIPCANCUN. This special showcase features select scenes from the first three episodes, offering a striking glimpse into the series’ powerful storytelling, exceptional performances, and cinematic production quality. With each scene, the momentum builds—pulling viewers deeper into HALEF’s emotional and visually rich world. Born in the mystical atmosphere of Urfa, this extraordinary story now comes to life in Cancun, carrying its depth, emotion, and intrigue to the global stage.
The screening will be hosted by Beatriz Cea Okan, VP and Head of Sales and Acquisitions at Inter Medya. She will present the story behind HALEF to all attendees through an exclusive presentation highlighting the series’ journey and distinctive appeal. Join Beatriz Cea Okan for this special showcase of HALEF.
Beatriz Cea Okan
VP and Head of Sales and Acquisitions
Inter Medya
Globo Showcase and Breakfast
A journey through stories that move, inspire, and connect all of Latin America.
From the classics that marked generations to the new original productions from Globoplay, discover how Brazilian melodrama is making a powerful comeback — capturing hearts both on and off the screen.
Paula Venturim
Content Distribution & Partnerships
GLOBO
Pablo Ghiglione
Head Of Sales Americas And Apac & Worldwide Co-Productions
GLOBO
Regiane Marcilio
Content Distribution & Partnerships Manager
GLOBO
Regiane Marcilio
Content Distribution & Partnerships Manager
GLOBO
Marina Pontes de Miranda
Content Distribution & Partnerships
GLOBO
Juliana Souza
Content Distribution & Partnerships
GLOBO
Unstoppable: RTVE Telenovelas and the International Emmys
Why are RTVE's long running series engaging the audiences around the world and gaining recognition in the market?
K-Content Showcase Presented by KOCCA Mexico
The K-Content Showcase presented by KOCCA Mexico highlights a diverse selection of Korean creative content for the Latin American market, featuring leading companies in TV, animation, and entertainment. Designed to strengthen business collaboration between Korea and Mexico, the session introduces new projects, formats, and IPs with strong global potential. The showcase provides buyers and industry partners with a curated overview of innovative Korean content and serves as a platform to explore co-production, distribution, and licensing opportunities within the region.
Powering LATAM’s Micro Drama Boom by ReelShort
Sammie Hao
Head of Talent Relations and Brand Partnership
Crazy Maple Studio
Rachel Bencosme
Head of Public Relations
Crazy Maple Studio
Moderator
