Who's Coming at MIP CANCUN

 MIP CANCUN is a key platform for reinforcing our position as a production powerhouse in the region. Last year, we presented our original production Yo No Soy Mendoza to buyers, which became a globally acclaimed hit, landing in Netflix’s Top 10 Non-English series worldwide.

 MIP CANCUN has provided our company with an unparalleled platform for direct deal-making and invaluable networking with key buyers and partners. It is the essential business hub where the entire LatAm content industry converges to create strategic alliances and close deals.

 MIP CANCUN captures the essence of our region — it’s close-knit, vibrant, and truly representative. For me, it’s a unique meeting point that allows me to reconnect with colleagues and friends I don’t always get to see throughout the year. 

 At MIP CANCUN we have the opportunity to discover new projects, meet new colleagues, and think about new co-production models. It is the biggest and most comprehensive TV market organized on Mexican territory.

 MIP CANCUN helps us connect with key players across Latin America. For Brazil, it's essential to stay connected with international markets such as Mexico, the United States, Argentina, and Colombia, among others.






 

 The audiovisual industry is undergoing a powerful transformation, driven by innovation, cultural relevance, and the voices of diverse audiences. For those of us focused on the Hispanic market, this moment is not just a shift—it's an opportunity. MIP CANCUN plays a critical role in this evolution by connecting creators, storytellers, and decision-makers across borders. It’s more than a market—it’s where the future of content takes shape.

It’s great news that MIP CANCUN is introducing a dedicated vertical for Brand Entertainment this year. This decision reflects the growth and relevance of this format within the audiovisual ecosystem. I welcome the event’s continued evolution, creating valuable spaces where creativity, brands, and purposeful content converge.


 

 The entertainment industry is going through a period of change and evolution that opens up new paths and opportunities. Brands can—and should—play a role in this new scenario. Some are already doing it, strengthening their connection with audiences through brand entertainment projects, while helping expand the frontiers of this ongoing transformation.